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Head Spa Business and Marketing Training

Refine your service menu, local visibility and booking journey with lessons on Google Maps, Planity and social media.

  • 9 modules
  • 25 lessons
  • 3 h 13
  • Videos in French
Head Spa Business and Marketing Training

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From local search to a booking

Take one treatment from your menu. Describe it on your Google Business Profile, use the same name and duration on Planity, then check on your phone that the link opens the right service. The course also includes seven-day and one-year action plans.

See the programme
A Google profile that explains the service
A Planity link to the right treatment

A course for head spa professionals who want a full diary: find your positioning, become visible on Google and social media, then turn that visibility into bookings.

The 25 short, practical lessons use tools you already know: Google Maps, Planity, Instagram, TikTok, Canva and CapCut. You leave with a seven-day and a one-year action plan, plus a ready-to-use communication kit.

What you will learn

  1. 01

    Positioning

    Find your niche and understand what your clients really expect, for a message that speaks to them.

  2. 02

    Strategy

    A 7-day marketing plan to get started, then a one-year plan to last, with the help of AI.

  3. 03

    Google and booking

    Optimise your Google Maps listing and set up Planity, gift cards included.

  4. 04

    Social media

    Instagram, TikTok and your first ads: what works for a salon or a spa.

  5. 05

    Content creation

    Ideas, scripts, editing in CapCut and thumbnails in Canva, with no technical skills.

  6. 06

    Communication kit

    Photos, videos and templates ready to customise, so you can communicate from day one.

Who is it for?

  • Salon owners
  • Head spa practitioners
  • Beauty institutes
  • Independents starting out

Programme

  1. 01

    Introduction

    1 lesson · 1 min
    1. 1 Welcome to the course Free preview 1 min
  2. 02

    Turnkey communication kit (photos, videos, templates)

    3 lessons · 28 min
    1. 2 Ready-to-use resources 1 min
    2. 3 Tutorial: customising the templates in Canva 12 min
    3. 4 Tutorial: video editing 15 min
  3. 03

    The foundations of your business

    3 lessons · 23 min
    1. 5 Marketing basics 4 min
    2. 6 Finding your niche 14 min
    3. 7 Identifying your clients’ pain points 5 min
  4. 04

    Vision and marketing strategy

    3 lessons · 16 min
    1. 8 Using AI effectively 7 min
    2. 9 7-day marketing plan 4 min
    3. 10 1-year marketing plan 5 min
  5. 05

    Organic search (SEO)

    4 lessons · 53 min
    1. 11 Optimising your Google Maps listing 25 min
    2. 12 Booking platform: Planity 6 min
    3. 13 Tutorial: setting up your Planity account 13 min
    4. 14 Tutorial: enabling gift cards on Planity 9 min
  6. 06

    Introduction to social media

    2 lessons · 7 min
    1. 15 Instagram 4 min
    2. 16 TikTok 3 min
  7. 07

    Content strategy

    4 lessons · 22 min
    1. 17 Key tips for your strategy 6 min
    2. 18 Why specialising matters 6 min
    3. 19 Case study: hair loss niche 7 min
    4. 20 Case studies: relaxation niche 3 min
  8. 08

    Creating content

    4 lessons · 39 min
    1. 21 Content ideas and scripts: the complete method 16 min
    2. 22 Simple video editing in CapCut 15 min
    3. 23 Creating a thumbnail in CapCut 2 min
    4. 24 Creating a thumbnail in Canva 6 min
  9. 09

    Speeding up results with advertising (ads)

    1 lesson · 4 min
    1. 25 Instagram advertising 4 min

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